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This project was developed specifically for the Fetes des Lumieres, an annual event held in December in Lyon, France, that celebrates creativity with light. Mooch embraced the use of light and innovative materials and sourced support from UK based companies in order to take this interactive project to the Fetes as an introduction to mooch working in Europe.
Using an abstracted map of the town, overlaid on photoluminscent vinyl, participants were given tiny torches to track a route and use this light journey to consider how they use the streets and bridges, to see the shapes of these journeys and perhaps re-evaluate this process and discover new ways to use the City and challenge its hidden potential.
The Lyon maps were enormously well received, and were constantly inundated with participants of all ages queueing to explore and create some wonderful journeys and abstract shapes.
This mooch initiative was sponsored by Leaside Regeneration, Mirafield Graphics and Kemco Technology. Leaside Regeneration was established in 1998 with a mission to deliver innovative and exemplary sustainable regeneration for Leamouth in Docklands, London. The company embraces many different disciplines and unite to bring fresh thinking and enthusiasm to complex and difficult regeneration issues.
Mirafield Graphics are a digital print and presentation company based in East London. They provide rapid response digital printing to the City, Docklands and the Southeast, along with exhibition services to the UK and Europe. The company also specialize in high quality posters, CD’s DVD’s, exhibition pop ups, and banner stands.
Kemco Technology manufacture and supply high quality photoluminescent material. Their commitment to stay at the front of the industry includes extensive in-house research so that users all over the world can expect a high quality range of photoluminescent products with world class backup.
Drawing your journey in light
Project panels with sponsors, thank you to you all!
Testing out the effect of layers building and fading
A set of 3 panels in a gorgeous location in Lyon
More intensive testing!
Playing with light requires concentration!
Getting space to photograph between the crowds was tricky!
Every generation played with the light pens to create their journeys.